Hearing happens in real life, not just in a lab or in a clinic examination room. The challenge of real-life hearing is that it is personal and happens right here, right now. That requires the hearing aid to be able to adapt and adjust seamlessly and instantaneously. For the first time ever, it is now possible for a hearing aid to learn from the user’s input and preferences – and even share this learning with other users around the globe.

WIDEX EVOKE is the first hearing aid to give users the ability to employ real-time machine learning, featuring intuitive new controls that quickly and surely guide users to their desired hearing experience. With WIDEX EVOKE users don’t have to remember issues with specific listening situations to explain to their audiologist when getting their hearing aid adjusted later.

New SoundSense Technology means users just tell WIDEX EVOKE what sounds they prefer by choosing between sound suggestions provided by their smartphone EVOKE app. The powerful WIDEX EVOKE processor then uses this data to deliver even better real-life sound, based on the user’s personal preferences when they need it, in real time.

What’s more, the combination of user input and machine learning enables WIDEX EVOKE to evolve and become even smarter as time passes. And over time, all EVOKE hearing aids will be able to learn from anonymous global user input to improve the real life sound experience even further.

“WIDEX EVOKE will forever change what people expect from hearing aids. I firmly believe that WIDEX EVOKE marks the beginning of new era in hearing aid technology – a new way of thinking. It is the first hearing aid that is truly intelligent and grows smarter as you use it. EVOKE not only learns on the level of the individual device but also across the devices in the EVOKE eco-system. The perspectives and the potential are breath-taking: Just imagine an EVOKE user in Paris benefitting from the input of an EVOKE user in Sydney. You can say that WIDEX EVOKE is the world’s first hearing aid that is intelligent today – and even smarter tomorrow”, says Widex President and CEO Jørgen Jensen.

WIDEX EVOKE will be offered in a full range of form factors and will become available in all major hearing aid markets beginning late April and continuing through May and June 2018.